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The components of your Brand Extension Marketing Plan for
Unit 3 are evaluated using this rubric.
Unit 3 Brand Extension Marketing Plan Assignment Rubric
Criteria Possible
Points
Mission Established fundamental goals for the quality of your
business
offering and customer satisfaction
5
Defined your business/product offering 5
Defined your specific goals for this planning period 5
Objectives Set specific marketing objectives 5
Included market share, market penetration, awareness, and
customer acquisition plan
10
Identified a specific, measurable market share and size 10
Target Markets Identified the specific target market segments 10
Included the rationale behind why these are the optimal target
market segments