GB 530 MENTOR Let's Do This /gb530mentor.com GB 530 MENTOR Let's Do This /gb530mentor.com | Page 14

=============================================
==
GB 530 Unit 4 Assignment Brand Extension Marketing Plan
(Developing Strong Brands)
FOR MORE CLASSES VISIT
www.gb530mentor.com
Unit 4 Assignment Rubric
Introduction: The major project in this course is to complete a
Brand
Extension Marketing Plan for one new product on the behalf of
an existing for-profit organization.
Using the Marketing Plan guide found in Doc Sharing, complete
and submit the following
components of your Marketing Plan.
Unit 4: Marketing Plan – Developing Strong Brands
3.5 Positioning (refer to Chapters 9 and 10 of your Kotler text)