GB 530 MENTOR Let's Do This /gb530mentor.com GB 530 MENTOR Let's Do This /gb530mentor.com | Page 12
? Customer acquisition: how do you plan to grow your customer base?
? Identify a specific, measurable market share and size.
Remember that your objectives need to be quantifiable. In other words, objectives need to have a
base point, end point, and time frame so you can research to see if you have reached your
benchmarks or if your plan needs adjustment. [ GB530 | Marketing Management ]
2
3.3 Financial Objectives: Skip this section for now. You will do this later.
3.4 Target Markets( refer again to Chapter 8 of your Kotler text to make sure you fully understand
what is meant by target market segments)
? Identify the specific target market segments you have defined. What are the market niches you
hope to capture? Describe.
? Include the rationale behind why these are the optimal target marketing segments. Be specific.
Submit your response to the above questions into the Unit 3 Assignment Dropbox.
? Customer acquisition: how do you plan to grow your customer base?
? Identify a specific, measurable market share and size.
Remember that your objectives need to be quantifiable. In other words, objectives need to have a
base point, end point, and time frame so you can research to see if you have reached your
benchmarks or if your plan needs adjustment. [ GB530 | Marketing Management ]
2
3.3 Financial Objectives: Skip this section for now. You will do this later.
3.4 Target Markets( refer again to Chapter 8 of your Kotler text to make sure you fully understand
what is meant by target market segments)
? Identify the specific target market segments you have defined. What are the market niches you
hope to capture? Describe.
? Include the rationale behind why these are the optimal target marketing segments. Be specific.
Submit your response to the above questions into the Unit 3 Assignment Dropbox.