GB 530 MENTOR Let's Do This /gb530mentor.com GB 530 MENTOR Let's Do This /gb530mentor.com | Page 12
? Customer acquisition : how do you plan to grow your customer base ?
? Identify a specific , measurable market share and size .
Remember that your objectives need to be quantifiable . In other words , objectives need to have a
base point , end point , and time frame so you can research to see if you have reached your
benchmarks or if your plan needs adjustment . [ GB530 | Marketing Management ]
2
3.3 Financial Objectives : Skip this section for now . You will do this later .
3.4 Target Markets ( refer again to Chapter 8 of your Kotler text to make sure you fully understand
what is meant by target market segments )
? Identify the specific target market segments you have defined . What are the market niches you
hope to capture ? Describe .
? Include the rationale behind why these are the optimal target marketing segments . Be specific .
Submit your response to the above questions into the Unit 3 Assignment Dropbox .
? Customer acquisition : how do you plan to grow your customer base ?
? Identify a specific , measurable market share and size .
Remember that your objectives need to be quantifiable . In other words , objectives need to have a
base point , end point , and time frame so you can research to see if you have reached your
benchmarks or if your plan needs adjustment . [ GB530 | Marketing Management ]
2
3.3 Financial Objectives : Skip this section for now . You will do this later .
3.4 Target Markets ( refer again to Chapter 8 of your Kotler text to make sure you fully understand
what is meant by target market segments )
? Identify the specific target market segments you have defined . What are the market niches you
hope to capture ? Describe .
? Include the rationale behind why these are the optimal target marketing segments . Be specific .
Submit your response to the above questions into the Unit 3 Assignment Dropbox .