Unit 3 Assignment Rubric
Introduction: The major project in this course is to complete a
Brand
Extension Marketing Plan for one new product on the behalf
of an existing for-profit organization.
Using the Marketing Plan guide found in Doc Sharing,
complete and submit the following
components of your Marketing Plan.
Unit 3 Marketing Plan: Connecting with the Customer
3.0 MARKETING STRATEGY
? Establish the fundamental goals for the quality of your
business/product offering and
customer satisfaction.
? Define your business/product offering.
? What are your fundamental goals? (Fundamental goals are
those that you would like to
achieve with your new product, either as an individual product
or as part of the overall
company mission. These are directional goals that provide the
overall strategic direction for
management planning.)