? State the value proposition. Be sure to look up this term in your Kotler text if you donâ € ™t
fully understand it. 3.2 Marketing Objectives Include a sentence or two about each of the following:? What are your specific marketing objectives?? Market share: what is your growth objective by quarter?
? Market penetration: how do you plan to gain a share in this market?
? Awareness: how do you plan to gain awareness for your product?
? Customer acquisition: how do you plan to grow your customer base?
? Identify a specific, measurable market share and size.
Remember that your objectives need to be quantifiable. In other words, objectives need to have a
base point, end point, and time frame so you can research to see if you have reached your
benchmarks or if your plan needs adjustment. [ GB530 | Marketing Management ]
2
3.3 Financial Objectives: Skip this section for now. You will do this later.
? State the value proposition. Be sure to look up this term in your Kotler text if you donâ € ™t
fully understand it. 3.2 Marketing Objectives Include a sentence or two about each of the following:? What are your specific marketing objectives?? Market share: what is your growth objective by quarter?
? Market penetration: how do you plan to gain a share in this market?
? Awareness: how do you plan to gain awareness for your product?
? Customer acquisition: how do you plan to grow your customer base?
? Identify a specific, measurable market share and size.
Remember that your objectives need to be quantifiable. In other words, objectives need to have a
base point, end point, and time frame so you can research to see if you have reached your
benchmarks or if your plan needs adjustment. [ GB530 | Marketing Management ]
2
3.3 Financial Objectives: Skip this section for now. You will do this later.