? State the value proposition . Be sure to look up this term in your Kotler text if you donâ € ™t
fully understand it . 3.2 Marketing Objectives Include a sentence or two about each of the following : ? What are your specific marketing objectives ? ? Market share : what is your growth objective by quarter ?
? Market penetration : how do you plan to gain a share in this market ?
? Awareness : how do you plan to gain awareness for your product ?
? Customer acquisition : how do you plan to grow your customer base ?
? Identify a specific , measurable market share and size .
Remember that your objectives need to be quantifiable . In other words , objectives need to have a
base point , end point , and time frame so you can research to see if you have reached your
benchmarks or if your plan needs adjustment . [ GB530 | Marketing Management ]
2
3.3 Financial Objectives : Skip this section for now . You will do this later .
? State the value proposition . Be sure to look up this term in your Kotler text if you donâ € ™t
fully understand it . 3.2 Marketing Objectives Include a sentence or two about each of the following : ? What are your specific marketing objectives ? ? Market share : what is your growth objective by quarter ?
? Market penetration : how do you plan to gain a share in this market ?
? Awareness : how do you plan to gain awareness for your product ?
? Customer acquisition : how do you plan to grow your customer base ?
? Identify a specific , measurable market share and size .
Remember that your objectives need to be quantifiable . In other words , objectives need to have a
base point , end point , and time frame so you can research to see if you have reached your
benchmarks or if your plan needs adjustment . [ GB530 | Marketing Management ]
2
3.3 Financial Objectives : Skip this section for now . You will do this later .