3.4 Target Markets (refer again to Chapter 8 of your Kotler
text to make sure you fully understand
what is meant by target market segments)
? Identify the specific target market segments you have
defined. What are the market niches you
hope to capture? Describe.
? Include the rationale behind why these are the optimal target
marketing segments. Be specific.
Submit your response to the above questions into the Unit 3
Assignment Dropbox.
The components of your Brand Extension Marketing Plan for
Unit 3 are evaluated using this rubric.
Unit 3 Brand Extension Marketing Plan Assignment Rubric
Criteria Possible
Points
Mission Established fundamental goals for the quality of your
business
offering and customer satisfaction
5
Defined your business/product offering 5
Defined your specific goals for this planning period 5
Objectives Set specific marketing objectives 5