Included market share, market penetration, awareness, and
customer acquisition plan
10
Identified a specific, measurable market share and size 10
Target Markets Identified the specific target market segments
10
Included the rationale behind why these are the optimal target
market segments
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GB 530 Unit 4 Assignment Brand Extension Marketing
Plan (Developing Strong Brands)
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Unit 4 Assignment Rubric
Introduction: The major project in this course is to complete a
Brand
Extension Marketing Plan for one new product on the behalf
of an existing for-profit organization.
Using the Marketing Plan guide found in Doc Sharing,
complete and submit the following