components of your Marketing Plan.
Unit 4: Marketing Plan – Developing Strong Brands
3.5 Positioning (refer to Chapters 9 and 10 of your Kotler
text)
? Describe how your product/service meets the need(s) of
your target market segments.
? Describe how you are different from your key competition.
What is the most distinguishing
feature of your new product?
3.6 Strategies: Skip this Section.
3.7 Marketing Mix (refer to Chapters 12, 14
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GB 530 Unit 5 Assignment Developing a Marketing Plan
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DEVELOPING
A
MARKETING PLAN:
A Template for
Analysis and Strategy