GB 530 MENTOR Keep Learning /gb530mentor.com GB 530 MENTOR Keep Learning /gb530mentor.com | Page 8

Market needs (what benefits are important and what are your customer needs?) 5 Market trends (identify and explain at least three trends) 10 Market growth (describe the growth of the market and provide evidence) 5 SWOT Analysis (strengths, weaknesses, opportunities and threats) 15 Competition (describe competition; describe marketing mix of a main competitor) 10 Product offering (listing of the products you now offer and explanation of how the 10[GB530| Marketing Management] 4 new product fits with these) Keys to success (three factors that will determine your success) 5 Critical issues (leveraging SWOT strengths and weaknesses) 5 Writing/style (clarity of expression; s =========================================== GB 530 Unit 3 Assignment Brand Extension Marketing Plan Connecting with the Customer FOR MORE CLASSES VISIT www.gb530mentor.com