targeting?)? Will your new product be marketed domestically
or globally? Why?;
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GB 530 Unit 2 Assignment Brand Extension Marketing
Plan
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Unit 2 Assignment Rubric
Brand Extension Marketing Plan
Introduction: The major project in this course is to complete a
Brand Extension Marketing Plan for
one new product on the behalf of an existing for-profit
organization. Using the Marketing Plan guide
found in Doc Sharing, complete and submit the following
components of your Marketing Plan.
Unit 2: Identifying and Assessing Marketing Opportunities
2.0 SITUATION ANALYSIS
Write a one-paragraph summary of the current situation –
write this section after completing the
following sections of the Situation Analysis, but put it in this
order.