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2.1 Market Summary
( write this section after completing 2.1.1, 2.1.2, 2.1.3, 2.1.4, and 2.2)
In a 1-2 paragraph summary, address:? What are your target customer groups? Why?? What are your projections for the growth of this market?
2.1.1 Market Demographics( refer to Chapter 8 of your Kotler text for helpful
definitions / explanations)
? Carefully define the demographic profile of your target market.
? In a similar fashion, define the geographic target area you are choosing.
? What are the behavior factors that will influence your decision-making?
? Define the values and lifestyles( psychographics) of your target market.
2.1.2 Market Needs
? What are the benefits that are important to your customer base?
? What needs to they have and how do you know this? 2.1.3 Market Trends [ GB530 | Marketing Management ] 2
2.1 Market Summary
( write this section after completing 2.1.1, 2.1.2, 2.1.3, 2.1.4, and 2.2)
In a 1-2 paragraph summary, address:? What are your target customer groups? Why?? What are your projections for the growth of this market?
2.1.1 Market Demographics( refer to Chapter 8 of your Kotler text for helpful
definitions / explanations)
? Carefully define the demographic profile of your target market.
? In a similar fashion, define the geographic target area you are choosing.
? What are the behavior factors that will influence your decision-making?
? Define the values and lifestyles( psychographics) of your target market.
2.1.2 Market Needs
? What are the benefits that are important to your customer base?
? What needs to they have and how do you know this? 2.1.3 Market Trends [ GB530 | Marketing Management ] 2