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2.1 Market Summary
( write this section after completing 2.1.1 , 2.1.2 , 2.1.3 , 2.1.4 , and 2.2 )
In a 1-2 paragraph summary , address : ? What are your target customer groups ? Why ? ? What are your projections for the growth of this market ?
2.1.1 Market Demographics ( refer to Chapter 8 of your Kotler text for helpful
definitions / explanations )
? Carefully define the demographic profile of your target market .
? In a similar fashion , define the geographic target area you are choosing .
? What are the behavior factors that will influence your decision-making ?
? Define the values and lifestyles ( psychographics ) of your target market .
2.1.2 Market Needs
? What are the benefits that are important to your customer base ?
? What needs to they have and how do you know this ? 2.1.3 Market Trends [ GB530 | Marketing Management ] 2
2.1 Market Summary
( write this section after completing 2.1.1 , 2.1.2 , 2.1.3 , 2.1.4 , and 2.2 )
In a 1-2 paragraph summary , address : ? What are your target customer groups ? Why ? ? What are your projections for the growth of this market ?
2.1.1 Market Demographics ( refer to Chapter 8 of your Kotler text for helpful
definitions / explanations )
? Carefully define the demographic profile of your target market .
? In a similar fashion , define the geographic target area you are choosing .
? What are the behavior factors that will influence your decision-making ?
? Define the values and lifestyles ( psychographics ) of your target market .
2.1.2 Market Needs
? What are the benefits that are important to your customer base ?
? What needs to they have and how do you know this ? 2.1.3 Market Trends [ GB530 | Marketing Management ] 2