Extend the brand name into a new product offering. In other
words, offer a ?new to the company? product. Companies
may do this by buying an existing product or by importing a
new product and putting their own name on it or by
developing their own new product to compete in the
market.;Be sure to follow the Brand Extension Marketing
Plan directions contained in the guide located in Doc Sharing.
It is important to address each and every question/segment in
the rubric in order to receive maximum points. Remember that
a fully-executed marketing plan contains a significant amount
of detail! You can also find a good Sample Marketing Plan
(Pegasus Sports International) in Chapter 2 of your Kotler
text.;Be sure to thoroughly address each of the following
questions in your Unit 1 Marketing Plan submission.;?
What is the brand name of your for-profit
business/organization?? What is the new product, not
currently in existence, that will generate revenue for which
you will prepare a marketing plan and strategy during this
class? Give the product a name and briefly describe it.?
Look up ?brand extension? in your Kotler text and describe
whether your product is considered a line or a category
extension.?
How will you acquire information to prepare your marketing
plan during this class? What research will you undertake? Be
specific.? Describe the key customer market (who are you