GB 530 Unit 1 Assignment Brand Extension Marketing
Product Proposal
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Brand Extension Marketing Plan Project; Introduction: The
major project in this course is to complete a Brand Extension
Marketing Plan for one new product on the behalf of an
existing for-profit organization.;Project Assignment: As we
begin our project here in Unit 1, you need to first assume you
have the role of a marketing manager for one, new, currently
not available product on the behalf of a real, for-profit
organization. Consider this a ?brand extension?:
you are adding a product to an existing company?s product
line. This product may be introduced on a local, regional,
national, or international scale.;It is very important that you
fully comprehend what a brand extension is before you begin
your major assignment.
Find ?brand extension? in your Kotler text and make certain
you understand the definition.
Brand extensions fall into two categories: line extension and
category extension. Be sure to understand the difference.
Reading this section in your text will be extremely helpful to
you!;Give careful thought to your selection. Remember that
the proposal is for a new product for a new market.