GB 530 MENTOR Extraordinary Life/gb530mentor.com GB 530 MENTOR Extraordinary Life/gb530mentor.com | Page 7
? What is the marketing mix ( price , place , promotion , product , you know them as â € œthe 4 Pâ € ™s of
Marketingâ €•) of at least one of your competitors ?
2.4 Product Offering ( refer to your Kotler text to make certain you understand these terms )
? Product / features / benefits ( we particularly care about benefits as these are from the
perspective of the target market )
? Describe your Brand Equity Model and say how you will build brand equity for this
product / service . [ GB530 | Marketing Management ] 3 2.5 Keys to Success
? List and describe at least three factors that will determine your success .
2.6 Critical Issues
? How will you leverage your SWOT strengths and opportunities to your advantage ?
? How will you lessen the impact of your SWOT weaknesses and threats ?
? What is the marketing mix ( price , place , promotion , product , you know them as â € œthe 4 Pâ € ™s of
Marketingâ €•) of at least one of your competitors ?
2.4 Product Offering ( refer to your Kotler text to make certain you understand these terms )
? Product / features / benefits ( we particularly care about benefits as these are from the
perspective of the target market )
? Describe your Brand Equity Model and say how you will build brand equity for this
product / service . [ GB530 | Marketing Management ] 3 2.5 Keys to Success
? List and describe at least three factors that will determine your success .
2.6 Critical Issues
? How will you leverage your SWOT strengths and opportunities to your advantage ?
? How will you lessen the impact of your SWOT weaknesses and threats ?