GB 530 MENTOR Extraordinary Life/gb530mentor.com GB 530 MENTOR Extraordinary Life/gb530mentor.com | Page 7
? What is the marketing mix( price, place, promotion, product, you know them as â € œthe 4 Pâ € ™s of
Marketingâ €•) of at least one of your competitors?
2.4 Product Offering( refer to your Kotler text to make certain you understand these terms)
? Product / features / benefits( we particularly care about benefits as these are from the
perspective of the target market)
? Describe your Brand Equity Model and say how you will build brand equity for this
product / service. [ GB530 | Marketing Management ] 3 2.5 Keys to Success
? List and describe at least three factors that will determine your success.
2.6 Critical Issues
? How will you leverage your SWOT strengths and opportunities to your advantage?
? How will you lessen the impact of your SWOT weaknesses and threats?
? What is the marketing mix( price, place, promotion, product, you know them as â € œthe 4 Pâ € ™s of
Marketingâ €•) of at least one of your competitors?
2.4 Product Offering( refer to your Kotler text to make certain you understand these terms)
? Product / features / benefits( we particularly care about benefits as these are from the
perspective of the target market)
? Describe your Brand Equity Model and say how you will build brand equity for this
product / service. [ GB530 | Marketing Management ] 3 2.5 Keys to Success
? List and describe at least three factors that will determine your success.
2.6 Critical Issues
? How will you leverage your SWOT strengths and opportunities to your advantage?
? How will you lessen the impact of your SWOT weaknesses and threats?