2.2 SWOT Analysis( refer back to Chapter 2 of your Kotler text for a thorough explanation of a
SWOT analysis)
2.2.1 Strengths â €“ list and describe at least three positive internal aspects that add value
2.2.2 Weaknesses â €“ list and describe at least three negative internal aspects that place you at
competitive disadvantage
2.2.3 Opportunities â €“ list and describe at least three opportunities external to your business that will
lead to your success
2.2.4 Threats â €“ list and describe at least three threats external to your business that will threaten your
success( e. g., it is common to include unexpected acts of nature, government and regulatory
concerns, and competition in this section of the SWOT) 2.3 Competition? Describe your competition.? Why will customers prefer your product?? How will you compete with your competition and win?
2.2 SWOT Analysis( refer back to Chapter 2 of your Kotler text for a thorough explanation of a
SWOT analysis)
2.2.1 Strengths â €“ list and describe at least three positive internal aspects that add value
2.2.2 Weaknesses â €“ list and describe at least three negative internal aspects that place you at
competitive disadvantage
2.2.3 Opportunities â €“ list and describe at least three opportunities external to your business that will
lead to your success
2.2.4 Threats â €“ list and describe at least three threats external to your business that will threaten your
success( e. g., it is common to include unexpected acts of nature, government and regulatory
concerns, and competition in this section of the SWOT) 2.3 Competition? Describe your competition.? Why will customers prefer your product?? How will you compete with your competition and win?