2.2 SWOT Analysis ( refer back to Chapter 2 of your Kotler text for a thorough explanation of a
SWOT analysis )
2.2.1 Strengths â €“ list and describe at least three positive internal aspects that add value
2.2.2 Weaknesses â €“ list and describe at least three negative internal aspects that place you at
competitive disadvantage
2.2.3 Opportunities â €“ list and describe at least three opportunities external to your business that will
lead to your success
2.2.4 Threats â €“ list and describe at least three threats external to your business that will threaten your
success ( e . g ., it is common to include unexpected acts of nature , government and regulatory
concerns , and competition in this section of the SWOT ) 2.3 Competition ? Describe your competition . ? Why will customers prefer your product ? ? How will you compete with your competition and win ?
2.2 SWOT Analysis ( refer back to Chapter 2 of your Kotler text for a thorough explanation of a
SWOT analysis )
2.2.1 Strengths â €“ list and describe at least three positive internal aspects that add value
2.2.2 Weaknesses â €“ list and describe at least three negative internal aspects that place you at
competitive disadvantage
2.2.3 Opportunities â €“ list and describe at least three opportunities external to your business that will
lead to your success
2.2.4 Threats â €“ list and describe at least three threats external to your business that will threaten your
success ( e . g ., it is common to include unexpected acts of nature , government and regulatory
concerns , and competition in this section of the SWOT ) 2.3 Competition ? Describe your competition . ? Why will customers prefer your product ? ? How will you compete with your competition and win ?