GB 530 MENTOR Extraordinary Life/gb530mentor.com GB 530 MENTOR Extraordinary Life/gb530mentor.com | Page 5
2.1.2 Market Needs
? What are the benefits that are important to your customer base?
? What needs to they have and how do you know this? 2.1.3 Market Trends [ GB530 | Marketing Management ] 2
? Identify and explain at least three trends that will influence how your customers view your
product â €“ these should be trends going on in the industry or the environment; these are trends
that your company / product can respond to in some way. Remember: trends are long term;
fads are short term. 2.1.4 Market Growth
? Is the market growing, static, diminishing? What are the growth trends?
? What is the evidence? What research are you using to determine market growth?
? How will you address the market if it is growing, static, or diminishing?
2.1.2 Market Needs
? What are the benefits that are important to your customer base?
? What needs to they have and how do you know this? 2.1.3 Market Trends [ GB530 | Marketing Management ] 2
? Identify and explain at least three trends that will influence how your customers view your
product â €“ these should be trends going on in the industry or the environment; these are trends
that your company / product can respond to in some way. Remember: trends are long term;
fads are short term. 2.1.4 Market Growth
? Is the market growing, static, diminishing? What are the growth trends?
? What is the evidence? What research are you using to determine market growth?
? How will you address the market if it is growing, static, or diminishing?