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2.1.2 Market Needs
? What are the benefits that are important to your customer base ?
? What needs to they have and how do you know this ? 2.1.3 Market Trends [ GB530 | Marketing Management ] 2
? Identify and explain at least three trends that will influence how your customers view your
product â €“ these should be trends going on in the industry or the environment ; these are trends
that your company / product can respond to in some way . Remember : trends are long term ;
fads are short term . 2.1.4 Market Growth
? Is the market growing , static , diminishing ? What are the growth trends ?
? What is the evidence ? What research are you using to determine market growth ?
? How will you address the market if it is growing , static , or diminishing ?

2.1.2 Market Needs

? What are the benefits that are important to your customer base ?

? What needs to they have and how do you know this ? 2.1.3 Market Trends [ GB530 | Marketing Management ] 2

? Identify and explain at least three trends that will influence how your customers view your

product â €“ these should be trends going on in the industry or the environment ; these are trends

that your company / product can respond to in some way . Remember : trends are long term ;

fads are short term . 2.1.4 Market Growth

? Is the market growing , static , diminishing ? What are the growth trends ?

? What is the evidence ? What research are you using to determine market growth ?

? How will you address the market if it is growing , static , or diminishing ?