GB 530 MENTOR Extraordinary Life/gb530mentor.com GB 530 MENTOR Extraordinary Life/gb530mentor.com | Page 4
Write a one-paragraph summary of the current situation â €“ write this section after completing the
following sections of the Situation Analysis, but put it in this order.
2.1 Market Summary
( write this section after completing 2.1.1, 2.1.2, 2.1.3, 2.1.4, and 2.2)
In a 1-2 paragraph summary, address:? What are your target customer groups? Why?? What are your projections for the growth of this market?
2.1.1 Market Demographics( refer to Chapter 8 of your Kotler text for helpful
definitions / explanations)
? Carefully define the demographic profile of your target market.
? In a similar fashion, define the geographic target area you are choosing.
? What are the behavior factors that will influence your decision-making?
? Define the values and lifestyles( psychographics) of your target market.
Write a one-paragraph summary of the current situation â €“ write this section after completing the
following sections of the Situation Analysis, but put it in this order.
2.1 Market Summary
( write this section after completing 2.1.1, 2.1.2, 2.1.3, 2.1.4, and 2.2)
In a 1-2 paragraph summary, address:? What are your target customer groups? Why?? What are your projections for the growth of this market?
2.1.1 Market Demographics( refer to Chapter 8 of your Kotler text for helpful
definitions / explanations)
? Carefully define the demographic profile of your target market.
? In a similar fashion, define the geographic target area you are choosing.
? What are the behavior factors that will influence your decision-making?
? Define the values and lifestyles( psychographics) of your target market.