GB 530 MENTOR Extraordinary Life/gb530mentor.com GB 530 MENTOR Extraordinary Life/gb530mentor.com | Page 8
? Where is your product in the product life cycle and why ? Refer to your Kotler text for a
definition of a product life cycle .
The components of your Brand Extension Marketing Plan for Unit 2 are evaluated using this rubric .
Unit 2 Brand Extension Marketing Plan Assignment Rubric Criteria Possible Points
Situation analysis ( one-paragraph summary of the current situation ) 5
Market summary ( target customers ; projections for growth ) 5
Market Demographics ( demographics , geographics , psychographics ) 10
Market needs ( what benefits are important and what are your customer needs ?) 5
Market trends ( identify and explain at least three trends ) 10
Market growth ( describe the growth of the market and provide evidence ) 5
SWOT Analysis ( strengths , weaknesses , opportunities and threats ) 15
? Where is your product in the product life cycle and why ? Refer to your Kotler text for a
definition of a product life cycle .
The components of your Brand Extension Marketing Plan for Unit 2 are evaluated using this rubric .
Unit 2 Brand Extension Marketing Plan Assignment Rubric Criteria Possible Points
Situation analysis ( one-paragraph summary of the current situation ) 5
Market summary ( target customers ; projections for growth ) 5
Market Demographics ( demographics , geographics , psychographics ) 10
Market needs ( what benefits are important and what are your customer needs ?) 5
Market trends ( identify and explain at least three trends ) 10
Market growth ( describe the growth of the market and provide evidence ) 5
SWOT Analysis ( strengths , weaknesses , opportunities and threats ) 15