GB 530 MENTOR Extraordinary Life/gb530mentor.com GB 530 MENTOR Extraordinary Life/gb530mentor.com | Page 8
? Where is your product in the product life cycle and why? Refer to your Kotler text for a
definition of a product life cycle.
The components of your Brand Extension Marketing Plan for Unit 2 are evaluated using this rubric.
Unit 2 Brand Extension Marketing Plan Assignment Rubric Criteria Possible Points
Situation analysis( one-paragraph summary of the current situation) 5
Market summary( target customers; projections for growth) 5
Market Demographics( demographics, geographics, psychographics) 10
Market needs( what benefits are important and what are your customer needs?) 5
Market trends( identify and explain at least three trends) 10
Market growth( describe the growth of the market and provide evidence) 5
SWOT Analysis( strengths, weaknesses, opportunities and threats) 15
? Where is your product in the product life cycle and why? Refer to your Kotler text for a
definition of a product life cycle.
The components of your Brand Extension Marketing Plan for Unit 2 are evaluated using this rubric.
Unit 2 Brand Extension Marketing Plan Assignment Rubric Criteria Possible Points
Situation analysis( one-paragraph summary of the current situation) 5
Market summary( target customers; projections for growth) 5
Market Demographics( demographics, geographics, psychographics) 10
Market needs( what benefits are important and what are your customer needs?) 5
Market trends( identify and explain at least three trends) 10
Market growth( describe the growth of the market and provide evidence) 5
SWOT Analysis( strengths, weaknesses, opportunities and threats) 15