GB 530 MENTOR Extraordinary Life/gb530mentor.com GB 530 MENTOR Extraordinary Life/gb530mentor.com | Page 21

Product Strategy

a. Recommendations for Product( s)( how does product help reach marketing objectives?)

b. Recommendations on Tangible and Intangible Elements of Product

c. Brand, Packaging, Warranty / Guarantee, Returns / Allowance Elements

Pricing Strategy

a. Actual Value and Pricing Policy( how does price help reach marketing objectives?)

b. Environmental influences on pricing policy( what affects this price?)

c. Competitor actions / reactions to pricing policy Placement and Distribution Strategy

a. Distribution Outlets / Retailer Activities( how does this help reach marketing objectives?)

Promotion and Integrated Marketing Communications Strategy

a. Theme of campaign( s)( To communicate what? How does it support the marketing strategy and help reach marketing objectives?)

b. Personal Selling Activities( person to person activities that support marketing strategy)