c. Advertising Activities( paid-for mass communications that support marketing strategy)
d. Sales Promotion Activities( customer and employee incentives that support marketing strategy)
e. Public Relations / Publicity Activities( non-paid mass communications that support marketing strategy)
f. Packaging Activities( if applicable)
GB 530 Unit 6 Assignment Final Marketing Plan Presentation
GB530: Marketing Management unit 6 Unit 6 BEMP Assignment Rubric
Introduction: The major project in this course is to complete a Brand
Extension Marketing Plan for one new product on the behalf of an existing for-profit organization.
Using the Marketing Plan guide found in Doc Sharing, complete and submit the following
c. Advertising Activities( paid-for mass communications that support marketing strategy)
d. Sales Promotion Activities( customer and employee incentives that support marketing strategy)
e. Public Relations / Publicity Activities( non-paid mass communications that support marketing strategy)
f. Packaging Activities( if applicable)
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GB 530 Unit 6 Assignment Final Marketing Plan Presentation
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GB530: Marketing Management unit 6 Unit 6 BEMP Assignment Rubric
Introduction: The major project in this course is to complete a Brand
Extension Marketing Plan for one new product on the behalf of an existing for-profit organization.
Using the Marketing Plan guide found in Doc Sharing, complete and submit the following