C. Opportunities D. Threats V. MARKETING GOALS AND OBJECTIVES
( Goals and objectives are defined by customer needs and organizational needs and thus, result from a thorough analysis. Goals are broad, inspirational statements. Objectives focus on results and are stated with a time frame in mind. Both should be achievable, use resources wisely, but also stretch the organization and its people to a higher level.)
What are your goals?( product and service quality, brand image, customer attitudes and opinions, social performance etc.) Usually stated inqualitative terms.
What are your objectives?( market share, # of customers, # of units delivered / sold, # of prospects reached, # of prospects converted to customers, profits, other measures) Usually stated in quantitative terms.
VI. MARKETING STRATEGY AND OBJECTIVES 1. Target Market Segment / Customer Group for this Strategy
1. Benefits Sought by this Target Market Segment / Customer Group
1. Basic Theme and Focus of the Marketing Strategy
1. Specific Elements of the Marketing Strategy( Marketing Mix)
C. Opportunities D. Threats V. MARKETING GOALS AND OBJECTIVES
( Goals and objectives are defined by customer needs and organizational needs and thus, result from a thorough analysis. Goals are broad, inspirational statements. Objectives focus on results and are stated with a time frame in mind. Both should be achievable, use resources wisely, but also stretch the organization and its people to a higher level.)
What are your goals?( product and service quality, brand image, customer attitudes and opinions, social performance etc.) Usually stated inqualitative terms.
What are your objectives?( market share, # of customers, # of units delivered / sold, # of prospects reached, # of prospects converted to customers, profits, other measures) Usually stated in quantitative terms.
VI. MARKETING STRATEGY AND OBJECTIVES 1. Target Market Segment / Customer Group for this Strategy
1. Benefits Sought by this Target Market Segment / Customer Group
1. Basic Theme and Focus of the Marketing Strategy
1. Specific Elements of the Marketing Strategy( Marketing Mix)