4. When will they buy?( seasonality, emergency situation, family life cycle, process, budget cycle, effect of promotional strategy)
5. Why and how will they buy?( motivations, attitudes, psychographics, customer value, payment methods, problem solving methods, individual or group decision-making)
6. Why will your potential customers not buy?( not aware, donâ € ™t like, wrong marketing mix, etcâ €¦)
7. Will they buy again? Tell me why. IV. INTERNAL FACTORS AND SWOT ANALYSIS
Capabilities Analysis( what are your own capabilities in the following categories?)
1. To Conceive and Design 2. To Actually Produce 3. To Market 4. To Manage 5. To Finance 6. What is Your Will and Intensity to Succeed? SWOT ANALYSIS( of yourself) A. Strengths B. Weaknesses
4. When will they buy?( seasonality, emergency situation, family life cycle, process, budget cycle, effect of promotional strategy)
5. Why and how will they buy?( motivations, attitudes, psychographics, customer value, payment methods, problem solving methods, individual or group decision-making)
6. Why will your potential customers not buy?( not aware, donâ € ™t like, wrong marketing mix, etcâ €¦)
7. Will they buy again? Tell me why. IV. INTERNAL FACTORS AND SWOT ANALYSIS
Capabilities Analysis( what are your own capabilities in the following categories?)
1. To Conceive and Design 2. To Actually Produce 3. To Market 4. To Manage 5. To Finance 6. What is Your Will and Intensity to Succeed? SWOT ANALYSIS( of yourself) A. Strengths B. Weaknesses