4. Total Budget Competition( competes for same consumer dollar)
Product Similarities to your product Differences from your product Competitive edge over your product Deficiencies relative to your product Positioning of the competitor Pricing Strategies Promotion Strategies Placement / Distribution Strategies
CUSTOMER ANALYSIS( who is going to buy what youâ € ™re selling?)
1. Who are they?( demographics, socioeconomics, geographic location, buyers vs. users, current and potential customers)
2. What will they do with your product or service?( product benefits, product uses, complementary products, heavy vs. light users)
3. Where will they buy?( physical location, type of store, type of distribution channel)
4. Total Budget Competition( competes for same consumer dollar)
Product Similarities to your product Differences from your product Competitive edge over your product Deficiencies relative to your product Positioning of the competitor Pricing Strategies Promotion Strategies Placement / Distribution Strategies
CUSTOMER ANALYSIS( who is going to buy what youâ € ™re selling?)
1. Who are they?( demographics, socioeconomics, geographic location, buyers vs. users, current and potential customers)
2. What will they do with your product or service?( product benefits, product uses, complementary products, heavy vs. light users)
3. Where will they buy?( physical location, type of store, type of distribution channel)