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GB 530 Unit 3 Assignment Brand Extension Marketing Plan
Connecting with the Customer
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Unit 3 Assignment Rubric
Introduction: The major project in this course is to complete a Brand
Extension Marketing Plan for one new product on the behalf of an
existing for-profit organization.
Using the Marketing Plan guide found in Doc Sharing, complete and
submit the following
components of your Marketing Plan.
Unit 3 Marketing Plan: Connecting with the Customer
3.0 MARKETING STRATEGY

? Establish the fundamental goals for the quality of your
business/product offering and
customer satisfaction.