GB 530 Course Great Wisdom / tutorialrank.com GB 530 Course Great Wisdom / tutorialrank.com | Page 10

? Define your business/product offering.
? What are your fundamental goals? (Fundamental goals are those
that you would like to
achieve with your new product, either as an individual product or as
part of the overall
company mission. These are directional goals that provide the overall
strategic direction for
management planning.)
? State the value proposition. Be sure to look up this term in your
Kotler text if you don’t
fully understand it.
3.2 Marketing Objectives
Include a sentence or two about each of the following:
? What are your specific marketing objectives?
? Market share: what is your growth objective by quarter?
? Market penetration: how do you plan to gain a share in this
market?
? Awareness: how do you plan to gain awareness for your product?
? Customer acquisition: how do you plan to grow your customer
base?
? Identify a specific, measurable market share and size.