GB 530 Course Great Wisdom / tutorialrank.com GB 530 Course Great Wisdom / tutorialrank.com | Page 11

Remember that your objectives need to be quantifiable. In other
words, objectives need to have a
base point, end point, and time frame so you can research to see if
you have reached your
benchmarks or if your plan needs adjustment. [GB530| Marketing
Management]
2
3.3 Financial Objectives: Skip this section for now. You will do this
later.
3.4 Target Markets (refer again to Chapter 8 of your Kotler text to
make sure you fully understand
what is meant by target market segments)
? Identify the specific target market segments you have defined.
What are the market niches you
hope to capture? Describe.
? Include the rationale behind why these are the optimal target
marketing segments. Be specific.
Submit your response to the above questions into the Unit 3
Assignment Dropbox.
The components of your Brand Extension Marketing Plan for Unit 3
are evaluated using this rubric.
Unit 3 Brand Extension Marketing Plan Assignment Rubric