GB 530 Course Great Wisdom / tutorialrank.com GB 530 Course Great Wisdom / tutorialrank.com | Page 8

Criteria Possible
Points
Situation analysis (one-paragraph summary of the current situation)
5
Market summary (target customers; projections for growth) 5
Market Demographics (demographics, geographics, psychographics)
10
Market needs (what benefits are important and what are your
customer needs?) 5
Market trends (identify and explain at least three trends) 10
Market growth (describe the growth of the market and provide
evidence) 5
SWOT Analysis (strengths, weaknesses, opportunities and threats) 15
Competition (describe competition; describe marketing mix of a
main competitor) 10
Product offering (listing of the products you now offer and
explanation of how the 10[GB530| Marketing Management]
4
new product fits with these)
Keys to success (three factors that will determine your success) 5
Critical issues (leveraging SWOT strengths and weaknesses) 5