GB 530 Course Great Wisdom / tutorialrank.com GB 530 Course Great Wisdom / tutorialrank.com | Page 7

? Product/features/benefits (we particularly care about benefits as
these are from the
perspective of the target market)
? Describe your Brand Equity Model and say how you will build brand
equity for this
product/service. [GB530| Marketing Management]
3
2.5 Keys to Success
? List and describe at least three factors that will determine your
success.
2.6 Critical Issues
? How will you leverage your SWOT strengths and opportunities to
your advantage?
? How will you lessen the impact of your SWOT weaknesses and
threats?
? Where is your product in the product life cycle and why? Refer to
your Kotler text for a
definition of a product life cycle.
The components of your Brand Extension Marketing Plan for Unit 2
are evaluated using this rubric.
Unit 2 Brand Extension Marketing Plan Assignment Rubric