GB 530 Course Great Wisdom / tutorialrank.com GB 530 Course Great Wisdom / tutorialrank.com | Page 6

2.2.2 Weaknesses – list and describe at least three negative
internal aspects that place you at
competitive disadvantage
2.2.3 Opportunities – list and describe at least three opportunities
external to your business that will
lead to your success
2.2.4 Threats – list and describe at least three threats external to
your business that will threaten your
success (e.g., it is common to include unexpected acts of nature,
government and regulatory
concerns, and competition in this section of the SWOT)
2.3 Competition
? Describe your competition.
? Why will customers prefer your product?
? How will you compete with your competition and win?
? What is the marketing mix (price, place, promotion, product, you
know them as “the 4 P’s of
Marketing―) of at least one of your competitors?
2.4 Product Offering (refer to your Kotler text to make certain you
understand these terms)