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? What needs to they have and how do you know this?
2.1.3 Market Trends[GB530| Marketing Management]
2
? Identify and explain at least three trends that will influence how
your customers view your
product – these should be trends going on in the industry or the
environment; these are trends
that your company/product can respond to in some way. Remember:
trends are long term;
fads are short term.
2.1.4 Market Growth
? Is the market growing, static, diminishing? What are the growth
trends?
? What is the evidence? What research are you using to determine
market growth?
? How will you address the market if it is growing, static, or
diminishing?
2.2 SWOT Analysis (refer back to Chapter 2 of your Kotler text for a
thorough explanation of a
SWOT analysis)
2.2.1 Strengths – list and describe at least three positive internal
aspects that add value