GB 530 Course Great Wisdom / tutorialrank.com GB 530 Course Great Wisdom / tutorialrank.com | Página 4

2.0 SITUATION ANALYSIS
Write a one-paragraph summary of the current situation – write
this section after completing the
following sections of the Situation Analysis, but put it in this order.
2.1 Market Summary
(write this section after completing 2.1.1, 2.1.2, 2.1.3, 2.1.4, and 2.2)
In a 1-2 paragraph summary, address:
? What are your target customer groups? Why?
? What are your projections for the growth of this market?
2.1.1 Market Demographics (refer to Chapter 8 of your Kotler text for
helpful
definitions/explanations)
? Carefully define the demographic profile of you