GB 530 Course Great Wisdom / tutorialrank.com GB 530 Course Great Wisdom / tutorialrank.com | Page 3

CBC Management has several questions: Which has more impact on
a movie’s rating: that it is fact based or that it has one star? How
much does each of these factors change the ratings? Do you expect a
fact based movie that does not have any stars to get better ratings
than a fiction movie with one star? Run a multiple regression where
the dependent variable is ratings and the independent variables are
star and fact. Use data from all networks, not just CBC movies. How
well does this regression analysis explain the ratings? Justify your
answers based on the results.
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GB 530 Unit 2 Assignment Brand Extension Marketing Plan
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Unit 2 Assignment Rubric
Brand Extension Marketing Plan
Introduction: The major project in this course is to complete a Brand
Extension Marketing Plan for
one new product on the behalf of an existing for-profit organization.
Using the Marketing Plan guide
found in Doc Sharing, complete and submit the following
components of your Marketing Plan.
Unit 2: Identifying and Assessing Marketing Opportunities