GB 530 Course Great Wisdom / tutorialrank.com GB 530 Course Great Wisdom / tutorialrank.com | Page 15

I. Executive Summary
II. Action Plan
III. External Forces
IV. Internal Factors and SWOT Analysis
V. Marketing Goals and Objectives
VI. Marketing Strategy and Objectives
VII. Financial Projections
I. EXECUTIVE SUMMARY.
II. ACTION PLAN
1. What is it, precisely, that you hope to accomplish. (who, what,
where, when, why and how)
2. History of your idea.
3. Your qualifications and those of your partner(s), if any.
4. Why should investors trust you?
5. What is your timeline.
III. EXTERNAL FORCES
Answer these five questions first:
1. Economic Growth and Stability – How do economic factors
affect this market, product and our customers? Consider factors that
are relevant (recession, prosperity, employment level, interest rates,