GB 530 Course Great Wisdom / tutorialrank.com GB 530 Course Great Wisdom / tutorialrank.com | Page 16

inflation rate, median family income, stock market performance,
etc…)
2. Political Trends and Legal and Regulatory Factors – What
governmental issues affect our product, industry, and customers?
Are there elections, legislative proposals, or legal issues that will
affect our strategies? How?
3. Technology Issues – What are the technology trends that are
affecting this industry and product? How has technology affected our
customers, competitors and operations?
4. Cultural Trends – What general attitudes, beliefs, and values are
affecting this industry and product? How does our product and
industry fit with cultural issues of concern to our customers and noncustomers?
5. Corporate Citizenship Expectations – How do norms and
obligations expected in the business context and relationships affect
our industry, customers, and products? Consider employee and
consumer rights, environmental issues, and community concerns.
Then analyze competitors and customers, as follows.
COMPETITOR ANALYSIS (who are your primary competitors?)
A. Four Levels of Competition
1. Brand Competition (involves products of the same type; very
similar attributes)
2. Product Competition (relates to products in same general
category)