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GB 530 Unit 5 Assignment Developing a Marketing Plan
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DEVELOPING
A
MARKETING PLAN:
A Template for
Analysis and Strategy
This template is designed for the analysis and planning phases of
marketing strategy development. You mustresearch and understand
the product and/or organization before using this document. By
working through the first half of the template, you will develop a
comprehensive customer, competitor, organizational and
environmental analysis. This sets the stage for an effective strategy
planning discussion. Remember: Strategy is often inaccurate until the
analysis phase is satisfactorily completed. The rest of the document
is designed for the actual strategy development phase of marketing
planning and should be used only after the analysis is complete. By
working through these pages you will develop a comprehensive plan
for a successful business and marketing strategy.
OUTLINE: