GB 530 Course Great Wisdom / tutorialrank.com GB 530 Course Great Wisdom / tutorialrank.com | Page 13

GB 530 Unit 4 Assignment Brand Extension Marketing Plan
(Developing Strong Brands)
For more course tutorials visit

www.tutorialrank.com

Unit 4 Assignment Rubric
Introduction: The major project in this course is to complete a Brand
Extension Marketing Plan for one new product on the behalf of an
existing for-profit organization.
Using the Marketing Plan guide found in Doc Sharing, complete and
submit the following
components of your Marketing Plan.
Unit 4: Marketing Plan – Developing Strong Brands
3.5 Positioning (refer to Chapters 9 and 10 of your Kotler text)
? Describe how your product/service meets the need(s) of your
target market segments.
? Describe how you are different from your key competition. What is
the most distinguishing
feature of your new product?
3.6 Strategies: Skip this Section.
3.7 Marketing Mix (refer to Chapters 12, 14