Gaming's Not So Quiet Revolution Gaming-thought-leadership | Page 9

Opinium Research
Gaming’s not so quiet revolution: The changing face of the UK punter
SWITCHING IS BECOMING PART OF THE GAME
In recent years, competition between brands in the UK has grown in intensity,
causing CPAs to rise sharply. As a result, much of the focus for marketers
has been how best to retain existing customers. 38% of all gamers have
switched from the brand they had used most often at least once. Bingo-
only customers are the most loyal, with 27% having switched, while casino
players are the most likely to switch at 49%.
Have you ever
switched the brand
you use most often?
38%
49%
35%
27%
ALL
GAMBLERS
SPORTSBOOK
ONLY
BINGO
ONLY
CASINO
ONLY
Source: The Opinium Gaming study - 1,500 gamblers who bet online at least once a month
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