Gaming's Not So Quiet Revolution Gaming-thought-leadership | Page 10

Gaming’s not so quiet revolution: The changing face of the UK punter
This follows through into the number of accounts that customers have
signed up for in the last 12 months. The majority of sportsbook and
bingo players have signed up for one new account in the last 12 months,
compared to the majority of casino-only players, who have signed up for
between two and five accounts.
It appears that the battle over introductory bonusing is one
worth fighting, as this is cited by all three customer types
as being the most motivating factor for signing up with the
brand they use most often.
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