Gaming's Not So Quiet Revolution Gaming-thought-leadership | Page 11

Opinium Research
Thinking about the
brand you use
most often, why
did you sign up
with them originally?
Gaming’s not so quiet revolution: The changing face of the UK punter
42%
GOOD INTRODUCTORY
DEALS/OFFERS
BEST ODDS
41%
25%
N/A
N/A
23%
MOST WELL
KNOWN
RECOMMENDATION
21%
35%
16%
29%
26%
18%
13%
13%
15%
GOOD
REVIEWS
SEE MOST ADS
FOR THEM
47%
6%
Sportsbook Only
9%
21%
Bingo Only
Casino Only
Source: The Opinium Gaming study - 1,500 gamblers who bet online at least once a month
Other key motivating factors for signing up are being well known, getting a
recommendation and good reviews. Advertising clearly has a bigger impact
in the casino category than for sportsbook, with word of mouth being more
influential for bingo.
Things change a little when punters were asked what keeps them using
their current brand, as ease of use is the number one factor across betting
platforms. The offer itself plays a role in terms of odds for sportsbook, and
the range of games in bingo.
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