Gaming's Not So Quiet Revolution Gaming-thought-leadership | Page 12

Gaming’s not so quiet revolution: The changing face of the UK punter
THE FUTURE FOR BRAND OWNERS
Clearly the gaming landscape has changed from all sides of the market
place. The increased competition means the balance of power has moved
from the bookmaker to the consumer, and the consumer profile has become
increasingly diverse. Therefore, the challenge for brand owners is now how
to respond, across multiple channels and with multiple competitors. In
forthcoming pieces, we will be looking specifically at the individual verticals
of sportsbook, casino and bingo, to find out what drives usage within each
category.
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