Gaming's Not So Quiet Revolution Gaming-thought-leadership | Page 8

Gaming’s not so quiet revolution: The changing face of the UK punter
Casino-only customers (41% are aged 18-34) are much younger than
their sportsbook-only (39% aged 55+) and bingo-only (44% aged 55+)
counterparts. Unsurprisingly, men are much more likely to only play
sportsbook and women to only play online bingo.
Bingo-only customers tend to be less well off, with 41% having annual
household income of less than £20K, and 51% being C2DE, compared to
sportsbook and casino, who both have nearly 40% of their players having
household income of over £40K.
This is reflected in the average monthly spend on gaming,
with sportsbook and casino-only punters gambling around
£50 a month, compared to £25 for online bingo players.
Vertical preference also determines the likelihood of a player using a certain
channel. Bingo is the least mobile, with 37% of bingo-only customers using
mobile (smartphone / tablet) to play, compared to 52% of sportsbook-only
punters. Desktop is the most used method of gaming for all three groups,
with casino players being the biggest users – 81% of them choose to use
their laptop / desktop.
8