Gaming's Not So Quiet Revolution Gaming-thought-leadership | Page 7

Opinium Research
Gaming’s not so quiet revolution: The changing face of the UK punter
PROFILING THE SINGLE CHANNEL GAMER
Those who use online gaming sites are generally happy to move across betting
channels, with 48% of punters participating in more than one online vertical,
and 21% playing three.
Interestingly, when we look at the group of punters who
just stick to one betting vertical, we see some distinct
differences in the consumer profile.
Despite a concerted effort by the industry to cross-sell users into new
verticals, 52% of users bet on a single vertical, with the majority of these (33%)
sportsbook-only customers.
7 types of gambler
SPORTSBOOK & BINGO
BINGO ONLY
6%
33%
SPORTSBOOK
ONLY
PLAY ALL
THREE
21%
13%
SPORTSBOOK
& CASINO/SLOTS
11%
9%
BINGO &
CASINO/SLOTS
8%
CASINO/SLOTS ONLY
Source: The Opinium Gaming study - 1,500 gamblers who bet online at least once a month
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