Gaming's Not So Quiet Revolution Gaming-thought-leadership | Page 6

Gaming’s not so quiet revolution: The changing face of the UK punter
Although sports betting is still more of a male domain, bingo remains a very
much female-dominated vertical, while casino, perhaps surprisingly given a
predominantly male-focused marketing focus, is not far from an even
gender split.
Users defined as
those who bet at
least once a month
across sportsbook,
casino or bingo
80%
62%
78%
57%
43%
38%
20%
ALL GAMBLERS
SPORTSBOOK ONLY
Men
22%
BINGO ONLY
CASINO ONLY
Women
Source: The Opinium Gaming study - 1,500 gamblers who bet online at least once a month
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Gender breakdown
across category