Franchise Update Magazine Issue III, 2015 | Page 35

AGENDA AT A GLANCE
WEDNESDAY OCT. 14
9:00am to 4:00pm

PRE-CONFERENCE WORKSHOPS

9:00am to 4:00pm

CEO Summit
Franchise Presidents & CEOs only (no suppliers)
Maximize Sales
Performance Track

Effective Franchise
Recruitment Programs Track

9:00am to 12:00pm

Mastering Sales Fundamentals
(additional fee applies—open to all)

Identify, Attract & Recruit the Right Prospect
(additional fee applies—open to all)

1:00pm to 4:00pm

Build High-Performance Sales
Teams (additional fee applies—Senior
Executives and Sales Managers only)

Build & Evaluate Your Franchisee Recruitment Plan
& Budget
(additional fee applies—open to all)

4:30pm to 7:30pm

OPENING SOCIAL IN EXHIBIT HALL - EXHIBITS OPEN

THURSDAY OCT. 15
7:45am to 8:25am

BREAKFAST IN GENERAL SESSION FOYER

8:30am to 10:15am

Welcome Therese Thilgen, CEO, Franchise Update Media
Chairman’s Message Steve Dunn, SVP, Global Development, Denny’s
State of Franchising Darrell Johnson, President & CEO, FRANdata
KEYNOTE SPEAKER

Scott McKain
Distinctive Sales: How To Stand Out In a Hyper-Competitive Marketplace

10:15am to 10:30am

BREAK

10:30am to 12:00pm

Annual Franchise Development Survey, Mystery Shop Scores & Implications
Discussion with Panel of Experts
• How to use survey results to improve your processes.
• Panel comprised of STAR award winners who have successfully improved processes by using survey data.

12:15pm to 1:55pm

LUNCH IN EXHIBIT HALL – EXHIBITS OPEN

2:00pm to 4:30pm

Breakout Sessions
Three tracks have been developed to provide an educational extension from the Workshops.
Franchise Sales
Basics Track

Build A World-Class
Brand Track

Market Planning &
Development Track

2:00pm to 3:10pm

Identify & Qualify a
Warm Lead

Inter-Departmental
Alignment; Imperative
for Growth

Strategic Market
Planning for Optimum
Penetration & Growth

3:20pm to 4:30pm

Develop the Lead &
Close the Deal

Financing 2015

Avoid Impact Issues &
Manage Encroachment

4:45pm to 6:00pm

Business Solution Roundtables Challenge Session
KEYNOTE
SPEAKER
Keynote
Speaker – David Nour

Build Your Prospect Relationship for Long Term Success & Growth
7:00pm to 9:00pm

DINNER – PRESENTATION OF STAR AWARDS

FRIDAY OCT. 16
9:00am to 11:00am

CLOSING SESSION: The Right Value Proposition
Are you positioning your brand properly to maximize recruitment opportunities? Are you ready for the next
generation of franchisees?

REGISTER NOW ONLINE AT: franchisedevelopmentconference.com OR CALL: 1-800-289-4232 ext 202
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