Franchise Update Magazine Issue III, 2015 | Page 36

FU L L

A G E N D A

WEDNESDAY
PRE-CONFERENCE
WORKSHOPS
7:30am to 7:30pm
REGISTRATION DESK OPEN
9:00am to 4:00pm
CEO SUMMIT
Franchise Presidents & CEOs only (no suppliers; additional
fee applies)
The Franchise CEO Summit provides a private, high-level,
and interactive environment for franchise CEOs to have
strategic business conversations that typically wouldn’t, or
simply couldn’t take place anywhere else.
This year, through engaging discussions and facilitated
roundtables, executive leaders will tackle challenges and
share best practices that drill deep on culture, franchise
growth, unit economics for franchisees and franchisors,
new areas of growth, and risk management.
Our focus on a customized agenda enables CEOs and
Presidents to address real-time, bottom-line issues so the
payback is measurable. The Franchise CEO Summit is
designed to help you achieve your goal of building a truly
great company. (Attendees will be engaged with noncompeting brands.)

What Attendees Are Saying

“

Pay attention to the
fundamentals. You are never
too good to forget their
importance.

CTURE
SUPER STRRUOWTH

YOUR G

FLDC15-Brochure1_insertFU3.indd 32

”

2015FRANCHISE

9:00am to 4:00pm
PRE-CONFERENCE WORKSHOPS
(additional fee applies)
9:00am to 12:00pm
MAXIMIZE SALES PERFORMANCE TRACK
Mastering Sales Fundamentals
(additional fee applies - open to all)
You’re never too experienced to refine the basics. Whether
you are a new franchise salesperson or have been
selling for a period of time, this session takes you back
to your roots. We’ll cover cold calling, conducting a call,
qualifying the candidate, FDD prospect review, Discovery
Day and closing the deal.
EFFECTIVE FRANCHISE RECRUITMENT
PROGRAMS TRACK
Identify, Attract & Recruit the Right Prospect
(additional fee applies - open to all)
Sustainable brand growth comes through a number
of disciplines. Finding the right franchisee is a critical
element of growth. How do you determine who the right
franchise candidate is for your brand? Are they single
or multi-unit operators? Does your brand appeal to more
than one prospect? What is the best way to communicate
with the prospect? How do you choose the right marketing
media to reach the candidate(s) and how often should you
communicate with them? You’ll leave this workshop with
valuable information to ensure your recruitment strategy is
on the right track.

LEADERSHIP&
DEVELOPMENT

CONFERENCE

OCT.14-16A

ATLANT

7/29/15 1:46 PM