EDITOR’ S NOTE

04 Balancing Data and the Human Touch in Franchise Development

LEADERSHIP

05 Anatomy of a Brand: Puddle Pools

Founder creates a solution for backyard problems

06 CEO Profile: Teresa Johnson, Color Me Mine

Leader takes a people-first approach to growth

10 CEO Profile: Jerry Pugh, Workout Anytime

Company head builds brand with“ heart and backbone”

12 IFA Report

New campaign focuses on stories that matter

14 From Main Street to Capitol Hill

Franchise leaders tell their stories to Congress at IFA’ s 2025 Advocacy Summit

CONSUMER MARKETING

18 CMO Roundtable

“ How do you balance corporate-level campaigns with franchisee-driven, grassroots marketing efforts?”

24 CMO Q & A

Take 5 Oil Change’ s Doug Zarkin trusts the customers and the numbers

26 Social Media

AI won’ t build your brand for you( yet)

2 | Franchise Update | Issue 4, 2025