“ Emotionally Unforgettable”

Take 5 Oil Change CMO trusts the customers and the numbers

Written by KERRY PIPES

At a time when brand loyalty can vanish with a single click, few marketing leaders have consistently cracked the code on building emotional resonance and measurable results quite like Take 5 Oil Change CMO Doug Zarkin. With more than two decades of retail marketing experience, Zarkin has brought a blend of creative intuition and operational discipline to each brand he’ s touched. Sure, he’ s a marketer, but he’ s also a brand architect, a team builder, and a champion for customer-first thinking.

Before joining Take 5 earlier this year, Zarkin was most recently the global chief brand officer at MPR Brands. He was a driving force behind the relaunch of the Good Feet brand, which grew to more than 300 locations and more than $ 700 million in revenue. Before that, he spent a decade behind the wheel at Pearle Vision as CMO, helping the brand earn a spot on Entrepreneur’ s Top 100 Franchises list. He’ s also held senior roles at other household names, including Victoria’ s Secret and Avon Products. Along the way, his work has garnered Effies, Clios, and an Adweek Constellation Award.