Franchise Update Issue 4, 2025 | Page 16

Franchise leaders tell their stories to Congress at IFA’ s 2025 Advocacy Summit

Written by KERRY PIPES

Franchise Update Issue 4, 2025 | Page 15 Franchise Update Issue 4, 2025 | Page 17

Balancing Data and the Human Touch in Franchise Development Solving Backyard Problems Inspired by Franchisees Reimagining Franchise Expos Heart and Backbone Franchise Means Local From Vision to Reality From Main Street to Capitol Hill Multi-Unit Franchisee Rob Branca on Advocacy, Bipartisanship, and the Local Face of Franchising How Do You Balance Corporate-Level Campaigns With Franchisee-Driven, Grassroots Marketing Efforts? Emotionally Unforgettable Step Away From the Bot Invest in You Exit Strategies for Franchisees: Building a Path to Smooth Transitions The Right Fit Is Crucial When Targeting Prospects Development Specialists Share Franchise Sales Advice Experts Share How AI Is Transforming Franchise Development 2025 FLDC Conference Numbers Data, Deals, & The Human Touch Shining Examples Mystery Shop 2025 How Do You Qualify Leads Early in the Funnel to Avoid Wasting Resources on Poor Fits? Challenge the Pros: Steven Corp Challenge the Pros: Albert Hermans Selling as an Experience Blueprint for Success: Build a Winning Sales Team with Intention Experience Leading Growth Everyone Likes Sales Global Scale: Why Private Equity Should Bet on International Franchising Personal Connections The Year of Discipline Art's Quick Hits

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