Food Marketing & Technology - India June 2019 | Page 55

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accidental breakage. Beverage cans
also offer a powerful barrier against
light and oxygen, which can affect a
drink’s flavour and freshness. Plus,
beverage cans chill faster than other
materials, so customers can cool and
enjoy their drink quickly.
reduce value chain GHG emissions per
can produced by 25 percent by 2030
from a 2017 base year. For more details
please visit our sustainability report
https://www.ball.com/sustainability-
reports
Ball Corporation is a leading
beverage can maker with
production facilities all across the
globe. Tell us about the products/
services being offered by the
company in India.
In India, Ball is headquartered in
Bangalore and has been operating in
the country since 2006. We manufacture
infinitely recyclable beverage cans in
India in different shapes and sizes. We
anticipate consumer needs and align
ourselves with our customers’ goals
and markets. Based on our experience,
knowledge and technical know-how,
we are able to offer our customers
various solutions, like light-weight
packaging and print innovation
technologies.
We can provide various product design
and printing solutions, such as ‘matte
finish’, ‘tactile’ or ‘glow in the dark’
effects. We are also actively working
on product innovations and expanding
into different product categories, like
energy drinks, dairy, and flavoured
alcoholic beverages.
Tell us about the key features of
beverage cans
Beverage cans are valued for their
convenience, portability and tamper-
proof nature.
Lightweight and
durable, they are an ideal fit for an
active lifestyle without the risk of
In India, Ball is headquartered in Bangalore
and has been operating in the country since
2006. We manufacture beverage cans in India
in different shapes and sizes
Food Marketing & Technology
55
June 2019
The packaging is also critical
to
delivering
products
safely,
conveniently and in good condition, as
it preserves and protects beverages as
they move through supply chains. Being
lightweight, the aluminium beverage
can is an optimal solution. More
cans fit into a smaller space and their
light weight requires less cardboard
packaging for transport. Thus, the
can’s unique stacking ability and high
cube efficiency makes transport and
storage easy and efficient. In addition,
a recent study by ICF International
found that the combined greenhouse
gas (GHG) emissions associated with
the transportation and refrigeration of
beverages cans are much lower than
those associated with beverages in
glass or plastic bottles under the same
conditions.
How is metal (aluminium)
compared with plastic and other
packaging materials in terms of
recyclability?
From a circular perspective, cans
truly are the most sustainable
package—economically
and
environmentally—relative to glass,
plastic and other substrates. Cans are
infinitely recyclable, as aluminium is
a permanent material and maintains
its inherent properties throughout the
lifecycle. Also, product-to-product
recycling is a reality, as cans are easily
collected, sorted, and recycled. Among
all packaging types, cans have by
far the highest economic value in the
recycling stream. The global recycling
rate for aluminium beverage cans is
~70 percent and in India the recycle
rate is ~91percent. In addition, 75
percent of aluminium ever produced is
still in use today.