Food Marketing & Technology - India June 2019 | Page 54

Interview CANS ARE THE PERFECT PARTNER FOR YOUR BRAND Ball Corporation is a global supplier of metal packaging. The company supplies innovative, sustainable packaging solutions for beverage, personal care and household products. It is a Fortune 500 company listed on the New York Stock Exchange with 2018 net sales of $11.6 billion. Founded in 1880 and headquartered in Broomfield, USA, Ball Corporation has manufacturing facilities in approximately 100 locations across the globe that employ around 17,500 people. In India, Ball Corporation has been operating since 2006. The company has made significant investments in the country and has three state-of-the-art facilities: Two beverage can facilities in Taloja, Maharashtra, and Sri City, Andhra Pradesh, and an aerosol packaging facility in Ahmedabad, Gujarat. In a face to face with Mandeep Kaur from Food Marketing and Technology Magazine, Mr Amit Lahoti, Managing Director, Ball Beverage Packaging (India) Pvt Ltd, elaborated the role of aluminium cans as the most sustainable packaging solution. Can you explain a few things you are exhibiting on the issue of sustainability? The Ball was founded in 1880 and sustainability has been core to our legacy of doing business for about 140 years. At Ball, we look at sustainability at three levels: 1) We start with what we can control - ensuring our ambitious sustainability targets and priorities are embedded in our operations and we also track the progress we make; 2) We aim to be the best stewards of our products throughout their life cycle; 3) We want to stay close to our customers and provide solutions to those issues our customers are facing by providing them with the product the consumer needs and wants. Ball globally have made a commitment that by 2030, we will reduce absolute greenhouse gas (GHG) emissions from our business operations by 27 percent against a 2017 baseline. This equates to a 56 percent reduction of GHG emissions per million dollars of gross profit. Ball also strives to Food Marketing & Technology 54 June 2019