Food Marketing & Technology - India June 2019 | Page 54

Interview
CANS ARE THE
PERFECT PARTNER
FOR YOUR BRAND
Ball Corporation is a global supplier of metal
packaging. The company supplies innovative,
sustainable packaging solutions for beverage,
personal care and household products. It is a
Fortune 500 company listed on the New York Stock
Exchange with 2018 net sales of $11.6 billion.
Founded in 1880 and headquartered in Broomfield,
USA, Ball Corporation has manufacturing facilities
in approximately 100 locations across the globe
that employ around 17,500 people. In India, Ball
Corporation has been operating since 2006. The
company has made significant investments in the
country and has three state-of-the-art facilities: Two
beverage can facilities in Taloja, Maharashtra, and
Sri City, Andhra Pradesh, and an aerosol packaging
facility in Ahmedabad, Gujarat. In a face to face with
Mandeep Kaur from Food Marketing and Technology
Magazine, Mr Amit Lahoti, Managing Director, Ball
Beverage Packaging (India) Pvt Ltd, elaborated the
role of aluminium cans as the most sustainable
packaging solution.
Can you explain a few things you are
exhibiting on the issue of sustainability?
The Ball was founded in 1880 and sustainability
has been core to our legacy of doing business for
about 140 years. At Ball, we look at sustainability
at three levels: 1) We start with what we can control
- ensuring our ambitious sustainability targets and
priorities are embedded in our operations and
we also track the progress we make; 2) We aim to
be the best stewards of our products throughout
their life cycle; 3) We want to stay close to our
customers and provide solutions to those issues
our customers are facing by providing them with
the product the consumer needs and wants.
Ball globally have made a commitment that by
2030, we will reduce absolute greenhouse gas
(GHG) emissions from our business operations by
27 percent against a 2017 baseline. This equates
to a 56 percent reduction of GHG emissions per
million dollars of gross profit. Ball also strives to
Food Marketing & Technology
54
June 2019